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The Cognitive Lens.
After a decade of building and scaling brands in fiercely competitive markets, the author knows what drives momentum, resilience, and growth. But Generative AI has changed the rules. Speed and automation alone are not enough. The Cognitive Brand is a guide for founders and leaders navigating this new reality. It shows how AI is reshaping marketing, commerce, leadership, and decision-making, introducing a model where businesses learn, adapt, and make smarter decisions, building organizations that compound intelligence over time. This is a blueprint for ahead as intelligence becomes the ultimate competitive advantage.
The Blog Room.
The Author's Shelf.
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From The Author.
I am an entrepreneur and mentor, and also the founder of 88GB, a marketing agency based in Bangalore, India. My work sits at the intersection of strategy, creativity, and technology, where I help founders, creators, and brands use artificial intelligence and clear thinking to build meaningful, lasting businesses.
I guide entrepreneurs through strategy, brand positioning, and go-to-market; build creative and technology solutions at 88GB that blend design, content, and product thinking; speak at events on entrepreneurship, branding, artificial intelligence in business, and personal growth; and host the Dare2Begin podcast to share lessons from builders and operators.
The Oral Edition.
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